1. Obsess about clients, the future, and the planet.

  2. Always look ahead, look across, and look again.

  3. Have a beginner's mind. According to the Zen teacher Shunryu Suzuki, "In the beginner's mind, there are many possibilities, but in the expert's there are few."

  4. Always prioritize people, planet, and purpose before profits.

  5. Scan, orient, decide, and act with speed.

  6. Always have a bias towards action.